MEDITERRANEAN, TOUR OPERATORS AND DIGITAL COMMUNICATION 24

In recent years, the tourism industry has undergone a profound evolution thanks to the advent of new technologies and the increasing importance of digital communication. In this context, tour operators and industry communication have acquired an increasingly central role in determining people’s choices regarding their vacations. There is another factor that has taken on increasing importance in recent times: Influencers.

According to a recent study, over 70% of travelers state that they are influenced by the photos and videos published by influencers on social media. This means that people increasingly tend to trust the opinions and experiences of those who have already visited a particular destination.

However, it is important to balance the weight of influencers with thorough research, careful comparison, and a critical evaluation of the information provided.

In this Live Streaming, the modern strategies implemented by tour operators and the influence of content creators on the choice of travel destinations were highlighted.